Why Email Still Matters - Part Two
Hopefully you’ve read part 1 of this article, which is available here. We’ve covered some of the benefits of email marketing, which I’ll quickly recap:
Hopefully you’ve read part 1 of this article, which is available here. We’ve covered some of the benefits of email marketing, which I’ll quickly recap:
- Email marketing is personalized
- It avoids the toxicity associated with Social Media
- You can offer free, automated incentives for new signups
- You can offer discounts and other perks to existing clients and subscribers
- It’s a great way to just generally keep in touch
As we mentioned in Part 1, you’ll need to commit to two things: collecting emails in an ethical manner (no one likes spam), and to consistently putting together content. Next, we get into the interesting part; finding the right solution. We always like to offer our clients low-cost, easy solutions, so that’s what we look for in an email platform.
The price of bulk email varies a lot more than you might expect. Some platforms charge a monthly fee that climbs with every subscriber you add, while others offer a low flat fee, or even a one-time payment, for a set number of subscribers. Choosing well can literally save you hundreds, and even thousands of dollars each year, so it is worth comparing a few before you commit.
Start with the size of your list. A plan that covers 5,000 subscribers might sound like a lot, and it is plenty for most small businesses, but what if you need more? Check what it costs to grow, and whether extras such as HTML newsletters (this let’s you make a pretty newsletter, like the ones we send out) are included or cost more each month.
The features don’t stop there. Look for a nice looking signup page which will comply with GDPR, as well as a dashboard with some useful analytics. The platform should be easy to use, and work great on a variety of devices and web browsers.
If email marketing sounds scary or generating content each month seems challenging, get in touch. We have affordable plans where we can write your content and keep your emails on schedule. Either way, don’t neglect email, and don’t be afraid to use it as a marketing tool.