Why Having a Facebook Page Isn’t Enough

Written by Rodolfo Martinez

September 23, 2015


Facebook is a fantastic communication and marketing tool. Of all the social media out there, it is probably the one best suited for direct sales. Many companies have a facebook page, and the price (free) is certainly right. And as long as non one has claimed your identity, you can even have a nice vanity URL – like facebook.com/LuchaComics. So, why would you need a website? Here’s 3 good reasons (although there are many more) why a facebook page falls flat up against a stand alone page.

1. facebook Isn’t an E-Commerce Platform

facebook does some awesome stuff, and is probably the best social media for actually making a sale within the platform. Having said that, even with new facebook stores, you will run into limitations. If you have actual widgets (be they physical or digital) that you want to sell, even a simple wordpress site can give you so much more, and can be had for very little. You can gain the ability to collect and database leads, build a newsletter list, integrate feeds from other social media platforms such as twitter and Google+. facebook is ever growing, and things can always change, but remember, while a facebook page is a must to increase your exposure, it cannot be your only online presence if you really need to make that sale.

2. facebook can only be customized so much

facebook pages have evolved a great deal, and I do need to give credit where it is do. facebook is constantly adding new features, and there is quite a bit that can be done with some work. Having said that, you simply can’t get in there, change themes, tweak CSS, and really make it your own.

3. Just about everyone else has one

Probably the most important reason – most of your competitors have one. Even worse, let’s say that a prospective client googles you, and finds a domain with your identity, that belongs to a competitor. Apart from losing a prospective sale, it can cause a lot of confusion for customers, fans, or anyone just wanting to learn about you.

And don’t forget – there are other high-engagement social media sites out there, like Pinterest.”

These are just 3 simple reasons why you really need your own website. Not sure where to start or what you need? Just get in touch, and we will get you on your way!

Cloud Web Studios - Web Project Banner

Related Articles

Is Zoom Overwhelming? Try Google Meet.

Is Zoom Overwhelming? Try Google Meet.

COVID-19 has forced many of us to shift meetings to video conferencing and other virtual means (sure, some of us still use the phone, but that’s no fun!).  However, Zoom does have a few quirks that drive its users crazy, and is a big target for hackers. ...

Why E-Mail Still Matters.

Why E-Mail Still Matters.

With the global pandemic in full swing, many companies and digital marketers are flocking to their social media of choice, and often boosting facebook posts in hopes of generating more quality leads.  Even though our business reality has changed, some of the...

Why You Need to Get Rid of Windows 7 – NOW.

Why You Need to Get Rid of Windows 7 – NOW.

Windows 7 is probably Microsoft’s best release ever.  After a few core updates, it was liked by consumers and IT managers alike. It provided stability, performance, a wide range of hardware and software support, and best of all - it just worked.  When...

Stay Up to Date With The Latest News & Updates

Make Your Next Web Design Easy.

Getting ready to start a new web project? Get in touch for a free initial consultation.

Join Our Newsletter

Great web and security tips for your company – unsubscribe at any time.

Follow Us

Follow @cloudwstudios for updates, tips & more.